After Hours
An independent wine range with a typographic sense of timing.
- Brand identity
- Packaging
- Editorial
- Campaigns
Off the clock.
Create a wine identity that is expressive on a crowded shelf and coherent across a small range. Extend it into labels, printed matter and an evening campaign.
Who it’s for
People choosing wine for an informal dinner, a gathering or the end of a working day.
The challenge
Wine packaging can rely on borrowed tradition or decorative imagery. This range needs its own point of view, communicated through type and the act of choosing a bottle.
Let the typography slip out of schedule. Two lines of tall lettering move across an offset baseline, while a short coloured rule interrupts the O. The effect is controlled but slightly unexpected: a graphic expression of time becoming your own.
Why After Hours?
After Hours names the occasion rather than claiming an origin or a heritage. It gives the visual identity a clear emotional setting.
The name becomes the label image
Condensed lettering carries the personality. The offset setting and interrupted O make a recognisable composition without an illustration.
Range coding without visual noise
One bottle shape and one cream label system hold the family together. Small cobalt, terracotta and olive accents distinguish the variants.
Extend the occasion
The campaign uses evening light, a table and carefully placed type. Printed pieces retain the same restrained hierarchy and uncoated-paper character.
A wine identity concept spanning naming, typography, bottle labels, range architecture and campaign. These labels are visual concepts without origin, appellation or regulatory claims.
A fictional project created with AI and art-directed in the Notable studio. This is a curated concept study, not a client commission. The images illustrate a creative direction; editable identity assets and production preparation are separate steps.
Velune
A beauty identity that becomes part of the object itself.
