Elsewhere
An independent city hotel for weekend stays. An apricot strip runs through the arrival materials, giving guests something to pull, read or follow.
- Brand identity
- Visual language
- Signage
- Photography
- Campaigns
You’re not in Monday.
Elsewhere is a small independent city hotel for curious weekend travellers. It needed an identity for arrival materials, room signs and a campaign. The brief asked for a little surprise while keeping practical guest information easy to find.
Who it’s for
People taking a weekend trip to the city who want a small independent hotel.
The challenge
Give the hotel character while making the first few minutes of a stay straightforward: collect the key, read the welcome and find the room.
The open side of the E suggests an edge that reveals what comes next. An apricot insert projects from the key sleeve so it can be pulled out. On room signs, the same colour marks the arrow. The detail becomes useful at each stage of arrival.
Why Elsewhere?
Elsewhere is a familiar word for being somewhere other than here. For a weekend hotel, it suggests a short break and leaves the destination open.
Keep the name beside the symbol
The rounded E has two openings on its right side. It sits beside a compact line of lettering, giving the name a fixed place on sleeves and signs.
Give the exposed edge a purpose
The apricot insert extends past the brick sleeve so fingers can reach it. On the room sign, an apricot panel holds the arrow beside the destination.
Follow an arrival
The photographs move from a coat coming off to a paper handover and a corridor turn. Daylight and close views of the materials keep attention on those actions.
The welcome, in hand
A simple exchange
A clear turn
You’re not in Monday.
The hotel study includes the identity, arrival materials, room signs, four photographs and a launch campaign. The projecting strip connects the pieces and gives each a practical detail.
A fictional brand developed in Notable through staged generation, selection and visual review. The pictures show proposed designs and cast scenes. They do not depict an operating business. Check artwork and production specifications before manufacture.
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