Sunday Club
Bread, pastries and coffee for the neighbourhood. A two-line wordmark gives Sunday Club a recognisable shape across bags, boxes and cups.
- Brand identity
- Visual language
- Packaging
- Signage
- Photography
- Campaigns
Give your morning some crumbs.
Sunday Club bakes bread and pastries on site and serves coffee to people on their morning routes. The identity covers takeaway packaging, menus, shop signs and a morning campaign. The brief called for contemporary character and ruled out nostalgic patisserie styling.
Who it’s for
Neighbours buying bread, pastries or coffee on the way to work, school or their next stop.
The challenge
Give the bakery a name people can spot from the street, with packaging that works across a loaf, a pastry and a cup of coffee.
SUNDAY stretches across the top of the wordmark, with the shorter CLUB tucked below. The layouts borrow that change in width: a broad headline above a smaller piece of information. It gives the packaging a family resemblance while leaving each format room to work.
Why Sunday Club?
The name brings a bit of Sunday into a weekday bakery stop. Club makes it sound like somewhere to return to; it does not imply a membership scheme.
Change the scale with the pack
The pastry bag carries a small name beside the food. The box lid uses a larger wordmark, and the red cup reverses it into cream. Each gives the logo enough space for its particular shape.
Keep the menu readable
Plain supporting type handles product names. The wider headline and inset secondary line follow the two levels of the wordmark, so the layout needs little extra decoration.
Photograph the food in use
A croissant, a folded paper bag and the handover at a counter put the packaging to work. Side light brings out the pastry layers and paper folds.
Paper, print and pastry
The morning handover
A place in the neighbourhood
Give your morning some crumbs.
The bakery study covers a wordmark, takeaway packaging, shop signs, four photographs and a launch campaign. The two levels of the name provide the layout rule used throughout.
A fictional brand developed in Notable through staged generation, selection and visual review. The pictures show proposed designs and cast scenes. They do not depict an operating business. Check artwork and production specifications before manufacture.
Relay
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